Changing the Culture of Fitness
Consultant. Educator. Coach.
Serving Individual Fitness Professionals and Fitness Businesses & Organizations
Redefining the fitness experience for new and returning exercisers by helping fitness professionals provide safe, intentional, and effective experiences that facilitate belonging.
Work with Christin
-
Consulting
Helping fitness businesses create exceptional member and staff experiences through consulting and educational services.
-
Courses
Digital courses that provide continued education for fitness and wellness professionals.
-
Workshops
Live continued education opportunities for fitness business owners and individual fitness professionals.
-
Products
Digital products to enhance your client experience and create structure and ease for your business.
New Product!
Fitness Managers Guide:
Personal Trainer Readiness Curriculum
A thoughtful training curriculum to help Fitness Managers prepare newly certified Personal Trainers.
Christin Everson, MS
Fitness & Wellness Expert
A 16-year veteran of the fitness & wellness industry, I am passionate about creating services, spaces, and experiences that validate and support all people on their wellness journey.
I critically evaluate the systemic culture of the fitness industry and offer changes to the areas that no longer serve us, or that create harm and stand in the way of individuals feeling well.
CEC-Approved Courses
ACE, NASM and ACSM CEC Approved
The Most Important Client: The New Exerciser
When a new exerciser chooses to begin their health journey, it can be scary and potentially hard. They may feel embarrassed, vulnerable, or a lack of belonging, to name a few. It is critical to the client’s self-efficacy and adherence, as well as your business, that we make it easy to begin and comfortable to continue.
Through structured operational systems, inclusive communication strategies, and intentional staffing, we can create a fitness environment that attracts, supports, and retains new exercisers. This focus achieves the goals of increasing participant self-efficacy and well-being and helps grow your business.
Latest Articles
Consider the impact on your community & business if you intentionally operated in a way that created belonging and comfort for new exercisers rather than asking them to overcome their fear.
My signature service:
Member Experience Assessment
Familiar with the idea of the Secret Shopper? That’s the vibe with this service.
In this service, I’ll complete an assessment of your member experience by participating in your programs from the lens of new and returning exercisers. After engaging with the member-facing elements of your business, I’ll provide a detailed report highlighting the areas of success and specific areas for growth.
Additional Featured Articles
Enhancing Operational Efficiency
The foundation of a successful fitness business is structure.
We will integrate unique-to-you systems & processes into your operations, creating more efficiency, giving you more time back, and providing accurate projections and a growth plan.
Let’s chat.
Schedule a free 20-minute discovery call to discuss how we can work together.
Writer, Presenter and Education Provider For
