Caring for New & Returning Exercisers

Young black women in grey leggings and grey sports bra, with headphones on, looking directly into the camera and smiling while in a seated hamstring stretch on a black rubber floor.

Redefining the Fitness Experience

Helping fitness businesses provide member experiences that create belonging for all exercisers.

Three ways I can support you:

  • Custom Engagements

    Working directly with fitness businesses to create custom systems and solutions that enhance your member experience, increase retention and streamline your operations.

    Custom Engagements
    Photo of Christin everson, in a kneeing lateral flexion stretch, wearing a green tank top and black leggings

  • Member Experience Assessment

    I’ll assess the member experience by participating in the facility, programs, and services to create recommendations for improving your member experience.

    Member Experience Assessment
    Black kettlebell, large weighted ball and rope sitting on top of a ROGUE wooden plyo box.

  • Self-Guided Resources

    Educational courses and digital products that provide you the tools and knowledge to more thoughtfully care for new and returning exercisers

    Products
    Looking down on an option Mac laptop sitting on a wooden bench, next to an empty pad of paper and a glass of water

Creating Systems to Reach the People that Need us the Most: New Exercisers

The CDC estimates that 25% of the US population is inactive, and 60% do not meet the recommended guidelines for activity. There are many reasons for this, but a large one is that the traditional gym experience needs to be more welcoming and safe for new exercisers.

Attracting, supporting & retaining new exercisers requires an intentional shift in the traditional way gyms have operated.

Consider the impact on your community and your business if you intentionally operated in a way that created belonging and comfort for new exercisers rather than asking them to overcome their fear.

five group fitness class participants leaning against a window seemingly watching and smiling at other participants

The difference between a new exerciser & a regular exerciser?

Self-efficacy.

A high level of self-efficacy helps experienced exercisers make their way through a clunky registration system or the lack of information about how to arrive for a new class. They get through it and show up.

On the other hand, the new exerciser, with usually lower self-efficacy levels, needs direct clarity. They need care and guidance. They need you to know how scary it can be to enter fitness spaces. They need you to make it easy and safe, or they won’t want to make their way through the unknown. They won’t show up.

Want to create a fitness experience that inspires care? Focus on ways to increase the member’s self-efficacy.

Let’s Chat

Schedule a free discovery call to discuss how I can support you & your business.

Looking down on an option Mac laptop sitting on a wooden bench, next to an empty pad of paper and a glass of water
Black male in baby blue shorts, throwing a black medicine ball at a cement wall outside

Get More Time Back

Do you or your staff ever feel overwhelmed by the everyday details of business operations?

The fastest way to an inefficient business (and a poor member experience) is with systems requiring your daily input.

Creating an operational plan that leads with the member experience and includes automated systems will give you time back in your schedule, provide your staff more autonomy, and significantly enhance your retention.

Previous Clients

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  • outside group fitness class, featuring three white women with long pony tales, and one white male, all doing a high knee exercise

    The member experience is your business

    Do I feel cared for? Seen? Supported? Judged? Informed? Guided? Intimidated? Unwelcome? A burden? Do I belong here?

    These feelings, some of which are not about your business specifically, but about our fitness industry, create retention problems. The more we can focus on creating fitness spaces that care for the member holistically, the more success your business (and our industry) will have.

Past Engagement Examples

  • Conducted a Member Experience Assessment for Flow Fitness in Seattle WA. Included recommendations for staff training topics, operational flow adjustments, customer service modifications and programming suggestions.

  • Created a personalized Personal Training program for the University of Washington Bothell Activities & Recreation Center. The program included service offerings, pricing structure, staffing model, operational plan, staff and participant policies, and an implementation plan, all of which aligned with their current program offerings.

  • Created a Pilates-like group fitness format for Seattle University Recreation and taught an 8-hour intensive training for their fitness staff

  • Virtual training for the University of Minnesota Recreation department’s fitness team. Content included how to create successful experiences for new exercisers in the new year.

  • Authored a 70-question Group Fitness Instructor preparation exam for candidates preparing for their ACE GFI exam.

Testimonials

  • "Christin created and delivered an exceptional training. Staff feedback was excellent, they are more competent and inspired to implement the skills they learned from Christin. She was customer-driven and took the time to learn about our program and tailor her focus appropriately. I highly recommend Christin!"

    Megan Amadeo, Army Wellness Center Project Officer, United States Department of Defense

  • “Christin Everson is my go-to source when I need help creating any health and wellness program. She is an EXCELLENT listener and has a wealth of knowledge and practical experience in which she used to create a robust personal training program to fit the exact needs of my client base.”

    Madison Collins, Director of Activities & Recreation Center, University of Washington Bothell

  • “Christin brings a wealth of industry knowledge and expertise. She understands the client experience is the most critical part of a businesses’ success and focuses on that. If you are new to the fitness industry, she’ll save you a lot of time and money learning the mistakes newbies experience. If you are already experienced, there are new ideas she could bring or at the least is a good reminder of the areas you should be focusing on. She was also able to put together her findings in a format that is easy to understand and emphasizes the areas of importance.”

    Justin Young, Owner, Flow Fitness

  • "Christin uses her knowledge across many different certifications and years of experience to bring a fresh perspective, a new lens on what's the gold standard in the Fitness industry. She is understanding to many different types of learners and helps break down information in helpful bites. From group fitness format creation to cueing techniques, to care for one’s self, she's a great add on. I hire her because I trust that she will give my staff the best of the best and the tools for them to succeed. I strongly recommend having her come in to do staff training."

    Melissa Wessel, Assistant Director of Seattle University Recreation, Fitness

  • "The Personal Training program at the ARC will be successful because of the time, energy, and dedication Christin put into the program creation and the support she provided me during our time working together."

    Holly Curry, Fitness Manager, UW Bothell Activities and Recreation Center

  • "We had a very positive experience bringing in Christin to work with our Fitness & Wellness department at Aztec Recreation. She worked hard for our instructor team to identify knowledge gaps and tailor educational workshops for us based on our needs. Her expertise and enthusiasm created an effective and engaging learning environment for our staff. We’re grateful for her support and the energy she brought to her sessions. Thank you, Christin, for helping us educate the next generation of fitness professionals!"

    Cole Davis, Fitness & Wellness Coordinator, San Diego State University, Aztec Recreation

  • "Working with Christin is always a pleasure! She comes at projects through a lens of making sure the audience gets the most out of the experience. Her topics are current, approachable, and immediately implementable. In my experience, students really enjoy her relatability and inclusive approach to Fitness and Wellbeing topics. She is professional and always delivers high quality products in a timely manner. We will continue to utilize Christin's vast resources and industry knowledge to upskill our Fitness staff for years to come."

    Ben Kohler, Fitness & Wellness Director, University of Minnesota

Contact

Let’s chat about you, your business, and how I can support you.

BeWell@ChristinEverson.com

About Christin

  • MS, Kinesiology, BA, Psychology

    American Council on Exercise Certified: Personal Trainer, Health Coach, Medical Exercise Specialist, Group Fitness Instructor, Behavior Change Specialist

    Fitness and wellness educator with 16 years of experience, located in Seattle, WA. My philosophy is rooted in enhancing well-being for the whole person.

    I seek to counter the traditional fitness model and instead focus on belonging, self-kindness and sustainable wellness practices.

    I am committed to equity, diversity and inclusion, in the fitness industry and in my every day life. I value the uniqueness in each of us and honor the lived experience of others.

  • Fitness expert with 16 years of experience running successful fitness programs and gym operations and award winning brand marketing.

    Current/Previous Experience

    Subject Matter Expert, Consultant, Blog Contributor, American Council on Exercise

    Adjunct Faculty, Kinesiology, Seattle University

    Director of Fitness & Marketing, Seattle University Recreation

    Director of Health & Wellness, Seattle YMCA

    Fitness Coordinator, UNC Wilmington

    Group Fitness Formats: Mat Pilates, Yoga, HIIT, resistance training, cardio kickboxing, hi-low, step, boot camp, cycling, trekking, zumba/cardio dance

  • 1st Place Creative Excellence Award in the category of Integrated Marketing, NIRSA 2020

    1st Place Creative Excellence Award in the category of large-scale facility signage, NIRSA 2020

    2nd Place Creative Excellence Award in the category of Integrated Marketing Campaign, NIRSA 2019

    Presentations

    Fitness Assessments: Out with the Old, Athletic Business Show 2019

    The Culturally Competent Fitness Pro, Athletic Business Show 2019

    Communication Matters: Incorporating Inclusive Language into All Aspects of a Fitness program, NIRSA Annual Conference 2019- Ranked top 5 of all conference presentations

    Inspiration Redefined: Enhanced Motivational Strategies to Ensure Client Success, NIRSA Triventure 2017 & NIRSA Annual Conference 2018

    Exam to Experienced: Methods to Prepare Newly Certified Personal Trainers, NIRSA Triventure 2015 & NIRSA Annual, 2016

  • How to Help your Clients and Participants Safely Return to the Gym, August 2021

    Words Have Weight: How to Name your Group Fitness Class, April 2021

    Holiday Messaging: How to get it Right, November 2020

    How to Help your Clients and Participants Safely Return to the Gym, August 2019

    5 Steps to Loving Yourself this Summer, July 2019

    What’s your Fitness Philosophy?, August 2019

Intentionality creates belonging.

Belonging supports adherence.